Our companies
We aim to provide an unrivaled experience that references to “train like a pro” for all individuals, from novice to pro’s.
Our ambition is to become the preferred training partner for swimmers and triathletes in Europe and beyond.
SwimGym, founded 2017
The SwimGym is the first training pool of its kind where amateur swimmers and triathletes can train under professional supervision. Train at any time of the day, seven days a week.
www.swimgym.comAt SwimGym your training is supervised by professional coaches and provides a unique experience. Every day, our coaches put together challenging group training sessions called “swim of the day” (SWOD), as well as personal training programs for lap swimmers and triathletes, where the goals is to improve both your general fitness and your swimming technique.
All our coaches have competed at the (inter)national level themselves, either as a swimmer or as a coach. They have many years of experience and knowledge at their disposal, which they will use to improve every swimmer’s technique and general fitness
SwimGym offers an unique members only concept;
- Premium service (quality staff, products, services), best water/climate quality possible, high hygiene standards.
- Flexible training via online booking system (SwimGym app): crowd control, spacious lanes, individual service, open 7 days a week, 16 hours a day.
- Great customer experience: professional/personal coaching (also online), divers training programs for all levels, daily motivation, community driven (members only), special events and services and more.
SwimGym locations:
- Amsterdam Wibautstraat
YELLOW LANE, founded 2010
YELLOW LANE is a communication & events agency. Our work is driven by genuine passion for sport and brand activation. Combining our expertise and network in sport & marketing to activate and execute unique concepts.
www.yellowlane.nlAmongst others, YELLOW LANE provides the online marketing and brand activation of SwimGym. YELLOW LANE is also the in-house production company for the expansion of SwimGym, scaling up the international community, introduction of online activation tools and events.
Our heritage is in professional swimming and marketing. Inspired by our shared interest, we work closely together with successful brands in the industry to create unique experiences. We believe that these great experiences have the power to inspire and motivate positive change like nothing else. Our marketing platform delivers strategy & concept, communication, public relations and event marketing.