About Us
Founded and privately owned by business partners Johan Kenkhuis, Robert Bohemen and José Campos Goeloe.
Johan Kenkhuis
Management focus: customer experience, operations, concept development, general management.
As a professional swimmer, Johan won a silver and bronze medal in the 2000 and 2004 Olympic Games and 16 international titles throughout his 10-year swimming career. Since then he is a commentator for the Dutch broadcasting (NOS) during Olympic Games, World- and European Swimming Championships.
After completing a Bachelor in Business Administration at the Johan Cruyff University, he worked in (sports)marketing for various agencies and brands. In 2010 Johan continued his career as an entrepreneur by founding YELLOW LANE, a creative agency in brand activation.
Robert Bohemen
Management focus: business development, commercial, marketing, general management
Robert has an extended background in international marketing, leading change, digital and general management (Board /C-level). He has strong capabilities to set a distinctive vision for the company and lead the transformation of change with a constant drive to deliver high level results.
Experienced in leading cross-functional teams within an international environment. Worked in retail, the global marketing for Dutch Flowers, private equity transformation of the luxury department store de Bijenkorf and change management of the retail chain Blokker Holding.
Next to that Robert worked for tech companies, EMEA management Hewlett-Packard, European management of the biggest spin-off ever Agilent Technologies, the branding & repositioning of telecom operator Vodafone and set-up the global marketing organization across all businesses for TomTom.
José Campos Goeloe
Management focus; finance, business control & administration, legal and tax
José Campos Goeloe worked for major (private) banking and asset management financial institutions. Amongst others for ABN AMRO and Insinger Gilissen, he covered different aspects of the financial processes like internal control & audit, client service management, private banking, treasury, investment funds, accounting and business administration. Currently José is CFO for the start-up Oya’s Childcare.
José studied Commercial & Business Economics in Amsterdam. After several account management positions, he continued working for ABN AMRO from 1991. At ABN AMRO José was in charge of the Service Department, Internal Audit, Account Management and support of the Executive Retail Directors.
In 2005 he joined ABN AMRO Asset Management as Global Accounting Officer and deputy Business Manager Retail. In 2008 he started at Fortis Investment Management in the function of Deputy Head Client Service Netherlands and Luxemburg. In 2009 he joined Theodoor Gilissen, later on Insinger Gilissen, as Relationship & Office Manager he supervised the back- and front office process and ensuring smooth support to Private Banking clients.
Since 2018 José is CFO for Oya’s Childcare. In addition he manages the financial operation of SwimGym, YELLOWLANE and Penúltima Holding.